Effective Buying Income by DMA
Effective Buying Income (EBI), or disposable personal income, can vary significantly from DMA to DMA. The following chart provides EBI figures for all DMAs, and indexes each market's EBI to the national average.

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  Effective Buying Income
  DMA 2009
DMA Rank
DMA
%
US Pop.
Avg HH
EBI
EBI
DMA/US AVG
  Abilene-Sweetwater, TX 165   0.10%   $42,420   76  
  Albany, GA 59   0.14%   $39,686   71  
  Albany-Schenectady-Troy, NY 143   0.45%   $51,738   93  
  Albuquerque-Santa Fe, NM 45   0.61%   $47,516   85  
  Alexandria, LA 180   0.08%   $42,426   76  
  Alpena, MI 208   0.01%   $39,009   70  
  Amarillo, TX 131   0.17%   $44,368   79  
  Anchorage, AK 142   0.14%   $67,731   121  
  Atlanta, GA 7   2.14%   $58,520   105  
  Augusta, GA 114   0.22%   $45,316   81  
  Austin, TX 46   0.59%   $61,080   109  
  Bakersfield, CA 103   0.24%   $49,988   89  
  Baltimore, MD 27   0.94%   $65,364   117  
  Bangor, ME 157   0.11%   $41,380   74  
  Baton Rouge, LA 93   0.29%   $48,759   87  
  Beaumont-Port Arthur, TX 140   0.15%   $46,459   83  
  Bend, OR 190   0.05%   $56,365   101  
  Billings, MT 168   0.09%   $48,084   86  
  Biloxi-Gulfport, MS 162   0.11%   $45,538   81  
  Binghamton, NY 158   0.11%   $44,186   79  
  Birmingham (Anniston and Tuscaloosa), AL 43   0.60%   $47,810   86  
  Bluefield-Beckley-Oak Hill, WV 160   0.11%   $38,143   68  
  Boise, ID 106   0.24%   $51,072   91  
  Boston, MA (Manchester, NH) 8   2.04%   $68,467   123  
  Bowling Green, KY 183   0.07%   $41,995   75  
  Buffalo, NY 54   0.52%   $45,052   81  
  Burlington, VT-Plattsburgh, NY 96   0.28%   $50,505   90  
  Butte-Bozeman, MT 193   0.05%   $48,912   88  
  Casper-Riverton, WY 196   0.04%   $50,573   90  
  Cedar Rapids-Waterloo-Iowa City and Dubuque, IA 94   0.28%   $48,468   87  
  Champaign and Springfield-Decatur, IL 87   0.31%   $45,043   81  
  Charleston, SC 65   0.26%   $50,870   91  
  Charleston-Huntington, WV 98   0.38%   $39,361   70  
  Charlotte, NC 24   0.95%   $51,008   91  
  Charlottesville, VA 186   0.06%   $59,279   106  
  Chattanooga, TN 88   0.30%   $45,490   81  
  Cheyenne, WY-Scottsbluff, NE 198   0.04%   $50,270   90  
  Chicago, IL 3   3.19%   $62,237   111  
  Chico-Redding, CA 130   0.17%   $45,332   81  
  Cincinnati, OH 33   0.77%   $54,938   98  
  Clarksburg-Weston, WV 169   0.09%   $39,000   70  
  Cleveland-Akron (Canton), OH 19   1.26%   $50,350   90  
  Colorado Springs-Pueblo, CO 92   0.29%   $51,843   93  
  Colorado Springs-Pueblo, CO 79   0.15%   $45,124   81  
  Columbia, SC 139   0.33%   $47,854   86  
  Columbus, GA 36   0.18%   $42,688   76  
  Columbus, OH 133   0.77%   $51,575   92  
  Columbus-Tupelo-West Point, MS 129   0.16%   $39,105   70  
  Corpus Christi, TX 127   0.18%   $45,869   82  
  Dallas-Ft. Worth, TX 5   2.28%   $61,356   110  
  Davenport, IA-Rock Island-Moline, IL 100   0.25%   $45,503   81  
  Dayton, OH 68   0.39%   $47,943   86  
  Denver, CO 17   1.30%   $60,950   109  
  Des Moines-Ames, IA 74   0.35%   $50,459   90  
  Detroit, MI 12   1.63%   $56,075   100  
  Dothan, AL 173   0.08%   $41,937   75  
  Duluth, MN-Superior, WI 145   0.14%   $42,326   76  
  El Paso, TX 84   0.32%   $41,549   74  
  Elmira, NY 177   0.08%   $42,295   76  
  Erie, PA 148   0.13%   $42,852   77  
  Eugene, OR 125   0.20%   $43,828   78  
  Eureka, CA 195   0.05%   $42,340   76  
  Evansville, IN 104   0.24%   $44,729   80  
  Fairbanks, AK 202   0.04%   $63,594   114  
  Fargo-Valley City, ND 126   0.19%   $45,222   81  
  Flint-Saginaw-Bay City, MI 70   0.39%   $44,031   79  
  Fresno-Visalia, CA 42   0.63%   $49,609   89  
  Ft. Myers-Naples, Fl 66   0.40%   $62,112   111  
  Ft. Smith-Fayetteville-Springdale-Rogers, AR 99   0.26%   $45,166   81  
  Ft. Wayne, IN 108   0.23%   $46,524   83  
  Gainesville, FL 164   0.11%   $45,083   81  
  Glendive, MT 210   0.00%   $40,283   72  
  Grand Junction-Montrose, CO 185   0.06%   $50,175   90  
  Grand Rapids-Kalamazoo-Battle Creek, MI 39   0.65%   $47,930   86  
  Great Falls, MT 192   0.05%   $43,057   77  
  Green Bay-Appleton, WI 71   0.36%   $48,105   86  
  Greensboro-High Point-Winston Salem, NC 50   0.56%   $45,463   81  
  Greenville-New Bern-Washington, NC 105   0.24%   $42,004   75  
  Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 37   0.70%   $44,153   79  
  Greenwood-Greenville, MS 184   0.07%   $35,856   64  
  Harlingen-Weslaco-Brownsville-McAllen, TX 64   0.40%   $36,914   66  
  Harrisburg-Lancaster-Lebanon-York, PA 40   0.62%   $51,902   93  
  Harrisonburg, VA 179   0.08%   $45,811   82  
  Hartford and New Haven, CT 31   0.85%   $61,700   110  
  Hattiesburg-Laurel, MS 166   0.10%   $40,929   73  
  Helena, MT 207   0.02%   $47,965   86  
  Honolulu, HI 62   0.42%   $65,049   116  
  Houston, TX 10   2.00%   $61,068   109  
  Huntsville-Decatur (Florence), AL 82   0.31%   $46,102   82  
  Idaho Falls-Pocatello, ID 154   0.12%   $50,136   90  
  Indianapolis, IN 28   0.93%   $50,420   90  
  Jackson, MS 90   0.30%   $45,015   81  
  Jackson, TN 176   0.08%   $41,765   75  
  Jacksonville, FL 48   0.57%   $54,597   98  
  Johnstown-Altoona, PA 102   0.24%   $41,385   74  
  Jonesboro, AR 182   0.07%   $40,075   72  
  Joplin, MO-Pittsburg, KS 147   0.13%   $39,291   70  
  Juneau, AK 206   0.02%   $64,895   116  
  Kansas City, MO 32   0.78%   $54,146   97  
  Knoxville, TN 61   0.43%   $44,667   80  
  La Crosse-Eau Claire, WI 128   0.18%   $44,045   79  
  Lafayette, IN 191   0.06%   $44,197   79  
  Lafayette, LA 122   0.20%   $43,622   78  
  Lake Charles, LA 175   0.08%   $45,596   82  
  Lansing, MI 118   0.22%   $47,863   86  
  Laredo, TX 171   0.08%   $41,202   74  
  Las Vegas, NV 38   0.64%   $60,808   109  
  Lexington, KY 63   0.41%   $42,280   76  
  Lima, OH 187   0.06%   $46,487   83  
  Lincoln and Hastings-Kearney, NE 112   0.23%   $45,137   81  
  Little Rock-Pine Bluff, AR 56   0.47%   $43,986   79  
  Los Angeles, CA 2   5.84%   $65,024   116  
  Louisville, KY 52   0.54%   $48,100   86  
  Lubbock, TX 144   0.14%   $45,018   81  
  Macon, GA 120   0.21%   $43,741   78  
  Madison, WI 86   0.31%   $52,410   94  
  Mankato, MN 199   0.04%   $47,506   85  
  Marquette, MI 181   0.07%   $41,140   74  
  Medford-Klamath Falls, OR 141   0.14%   $43,928   79  
  Memphis, TN 47   0.58%   $47,825   86  
  Meridian, MS 188   0.06%   $36,603   65  
  Miami-Fort Lauderdale, FL 16   1.40%   $57,115   102  
  Milwaukee, WI 35   0.75%   $52,359   94  
  Minneapolis-St. Paul, MN 14   1.46%   $59,530   107  
  Minot-Bismarck-Dickinson(Williston), ND 159   0.11%   $45,681   82  
  Missoula, MT 167   0.09%   $46,196   83  
  Mobile, AL-Pensacola (Ft. Walton Beach), FL 58   0.45%   $47,942   86  
  Monroe, LA-El Dorado, AR 136   0.15%   $40,140   72  
  Monterey-Salinas, CA 109   0.24%   $66,602   119  
  Montgomery-Selma, AL 123   0.21%   $42,641   76  
  Myrtle Beach-Florence, SC 101   0.24%   $41,976   75  
  Nashville, TN 30   0.85%   $50,857   91  
  New Orleans, LA 51   0.53%   $50,495   90  
  New York, NY 1   6.79%   $70,077   125  
  Norfolk-Portsmouth-Newport News, VA 44   0.62%   $53,646   96  
  North Platte, NE 209   0.01%   $43,354   78  
  Odessa-Midland, TX 151   0.13%   $50,772   91  
  Oklahoma City, OK 49   0.57%   $46,407   83  
  Omaha, NE 76   0.34%   $51,976   93  
  Orlando-Daytona Beach-Melbourne, FL 20   1.21%   $52,938   95  
  Ottumwa, IA-Kirksville, MO 200   0.04%   $38,967   70  
  Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 85   0.32%   $39,255   70  
  Palm Springs, CA 134   0.15%   $61,068   109  
  Panama City, FL 156   0.12%   $47,787   86  
  Parkersburg, WV 194   0.05%   $42,412   76  
  Peoria-Bloomington, IL 121   0.21%   $50,539   90  
  Philadelphia, PA 4   2.56%   $61,305   110  
  Phoenix, AZ 11   1.68%   $58,318   104  
  Pittsburgh, PA 29   0.92%   $48,692   87  
  Portland, OR 22   1.02%   $52,684   94  
  Portland-Auburn, ME 81   0.32%   $50,197   90  
  Presque Isle, ME 205   0.02%   $36,291   65  
  Providence, RI-New Bedford, MA 53   0.52%   $54,977   98  
  Quincy, IL-Hannibal, MO-Keokuk, IA 172   0.09%   $40,838   73  
  Raleigh-Durham (Fayetteville), NC 26   0.92%   $50,780   91  
  Rapid City, SD 174   0.08%   $47,384   85  
  Reno, NV 107   0.24%   $59,806   107  
  Richmond-Petersburg, VA 57   0.46%   $57,020   102  
  Roanoke-Lynchburg, VA 72   0.37%   $44,798   80  
  Rochester, MN-Mason City, IA-Austin, MN 78   0.12%   $51,488   92  
  Rochester, NY 152   0.33%   $50,841   91  
  Rockford, IL 132   0.16%   $48,143   86  
  Sacramento-Stockton-Modesto, CA 18   1.32%   $59,225   106  
  Salisbury, MD 149   0.13%   $51,062   91  
  Salt Lake City, UT 25   0.95%   $56,508   101  
  San Angelo, TX 197   0.05%   $45,169   81  
  San Antonio, TX 34   0.77%   $50,793   91  
  San Diego, CA 23   1.00%   $67,386   121  
  San Francisco-Oakland-San Jose, CA 6   2.29%   $81,637   146  
  Santa Barbara-Santa Maria-San Luis Obispo, CA 116   0.22%   $64,388   115  
  Savannah, GA 95   0.28%   $49,417   88  
  Seattle-Tacoma, WA 13   1.54%   $63,722   114  
  Sherman, TX-Ada, OK 161   0.11%   $41,693   75  
  Shreveport, LA 80   0.33%   $43,024   77  
  Sioux City, IA 146   0.13%   $45,037   81  
  Sioux Falls (Mitchell), SD 117   0.22%   $46,821   84  
  South Bend-Elkhart, IN 91   0.29%   $46,803   84  
  Spokane, WA 73   0.36%   $46,518   83  
  Springfield, MO 77   0.34%   $41,072   73  
  Springfield-Holyoke, MA 113   0.22%   $48,678   87  
  St. Joseph, MO 201   0.04%   $42,913   77  
  St. Louis, MO 21   1.04%   $53,046   95  
  Syracuse, NY 83   0.32%   $47,670   85  
  Tallahassee, FL-Thomasville, GA 110   0.24%   $45,998   82  
  Tampa-St. Petersburg (Sarasota), FL 15   1.43%   $52,827   95  
  Terre Haute, IN 153   0.12%   $40,202   72  
  Toledo, OH 75   0.35%   $47,798   86  
  Topeka, KS 137   0.15%   $44,661   80  
  Traverse City-Cadillac, MI 124   0.20%   $43,018   77  
  Tri-Cities, TN-VA 97   0.26%   $39,888   71  
  Tucson (Sierra Vista), AZ 67   0.39%   $50,490   90  
  Tulsa, OK 60   0.44%   $46,310   83  
  Twin Falls, ID 189   0.06%   $48,019   86  
  Tyler-Longview(Lufkin and Nacogdoches), TX 111   0.23%   $45,833   82  
  Utica, NY 170   0.09%   $42,446   76  
  Victoria, TX 203   0.03%   $50,466   90  
  Waco-Temple-Bryan, TX 9   0.30%   $47,625   85  
  Washington, DC (Hagerstown, MD) 178   2.02%   $78,926   141  
  Watertown, NY 135   0.08%   $40,959   73  
  Wausau-Rhinelander, WI 41   0.15%   $46,042   82  
  West Palm Beach-Ft. Pierce, FL 89   0.62%   $64,858   116  
  Wheeling, WV-Steubenville, OH 163   0.10%   $40,199   72  
  Wichita Falls, TX-Lawton, OK 69   0.14%   $43,875   79  
  Wichita-Hutchinson, KS Plus 150   0.38%   $46,327   83  
  Wilkes Barre-Scranton, PA 55   0.49%   $44,372   79  
  Wilmington, NC 138   0.14%   $45,846   82  
  Yakima-Pasco-Richland-Kennewick, WA 119   0.21%   $48,906   88  
  Youngstown, OH 115   0.22%   $42,496   76  
  Yuma, AZ-El Centro, CA 155   0.12%   $43,300   77  
  Zanesville, OH 204   0.03%   $42,508   76  

  Note: DMA Rankings based on Nielsen Media Research DMA Market and Demographic Rank, Sept. 2009

  Source: TVB analysis of income and population data published by TradeDimensions International, Inc. - Demographics USA 2009


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